Eric Floberg | 2016 | Traveling Wedding Photographer

2016 was the most important year of my wedding photography business thus far. Please stay, and have a look!

Here are some stats:

-Number of delivered edited images: 33,918

-Weddings: 30 (23 photo, 1 film, 6 photo+film)

-Portrait sessions: 24

-Miles Traveled: 7,446

-States Visited: Illinois, North Carolina, Texas, Michigan, Ohio, Tennessee, New York

-Instagram Posts: 204

-Salary paying jobs quit: 1

I have so many things to say about 2016, but I will try to keep it as brief as possible. For the past three years, I’ve balanced my business with a full time teaching job. In June, I finally decided to take the leap and run my business full time. As soon as all of my work time was committed to my craft, I finally felt the freedom of being an artist without constraints. Looking back at all the work I did this year, I can’t believe how much it evolved in a mere 365 days. In September, I went to a photographer’s event in New York called WRKSHP, and thanks to the incredibly talented teachers there, I searched myself and was able to answer why I do what I do. Between the heart-wrenching wedding stories told by Jonas Peterson, minimalist creativity of Max Wanger, friendship extended by Yuriy and Julia Manchik, and the insight and humility of Dylan Howell I feel like I became an entirely different person. But, one class stood out to me. Benj Haisch very well knows that I’m his #1 fanboy, but I attribute his work to be one of the biggest influences on my artistic career. Stumbling upon one of his blog posts during sophomore year of college ultimately became the catalyst to my career as a wedding photographer. In his class, I was reminded of why weddings are so important and how we as wedding photographers are a legacy to families for decades and decades to come (also, his presentation made me cry because it featured photos of my wife, Sabriah, and I on our wedding day with the words “Marriage Is Important” strewn across it). One phrase resounded with me and rattled me pretty good: “The most impressive photos aren’t always meaningful, and the most meaningful photos aren’t always impressive.” This coming from the dude who shoots the raddest mountain elopements you could ever think of proves it’s truth. As if putting together a summarization of my photographic year in one blog post wasn’t enough, this new perspective on my work has led me to share with you some of the most intimate, emotional pieces I’ve developed throughout 2016 (along with all the other rad portraits, obviously). So, keep an eye out for how these images sway from adventure to the purest joy, from tears to utter beauty, and from wanderlust to compassionate love. Here’s my 2016:


December 31, 2016 - 3:41 am

Sophie Asselin - Your work is just so remarkable. Wow! I’m wordless!

December 30, 2016 - 10:17 pm - Thanks for taking the time to look through them, Monika! 🙂 Glad to hear you loved them!

December 30, 2016 - 10:16 pm - Thank you, Emily! So stoked to be full time now! 🙂

December 30, 2016 - 10:16 pm - Thanks, Vladimir! Happy New Year to you as well!

December 30, 2016 - 10:16 pm - Thanks so much, Wendi! That means a ton! 🙂

December 30, 2016 - 10:15 pm - Thanks, Lukasz!

December 30, 2016 - 10:14 pm - Ha! Thank you, Mandy! 🙂

December 30, 2016 - 10:13 pm - Thanks, Nate! 🙂 That’s so fun to hear that it’s framed in your parents home!! I live for that kind of stuff, man! 🙂

December 30, 2016 - 10:12 pm - Yay! So happy you enjoyed it! Thank you!

December 30, 2016 - 10:12 pm - Thank you, Amilia! 🙂 Means a lot!

December 30, 2016 - 10:11 pm - Thanks so much, Jeannine!

December 30, 2016 - 10:11 pm - Yay! Thanks for taking a look! Still have yet to make my way out to Portland! Would love to check it out in2017! 🙂

December 30, 2016 - 10:09 pm - Thank you, Gaston. Well worth the time it took! 😉

December 30, 2016 - 9:29 pm

Monika Pavlović - This is one beautiful year! Loved the photos! <3

December 30, 2016 - 9:20 pm

Emily - These are so amazing! You have a gift. Glad you were able to take your business full time this year! Keep it up!

December 30, 2016 - 9:02 pm

Vladimir Yashayev - Nice touch Eric ! Amazing selection ! Have a Happy New Year !

December 30, 2016 - 8:56 pm

Wendi - Wow! You are really talented! Beautiful work! =)

December 30, 2016 - 2:01 pm

Łukasz Popielarz - Great !!!

December 30, 2016 - 10:12 am

Mandy Thomas - Eric you ROCK….

December 30, 2016 - 8:46 am

Nate - Also that last one is the same one my mom decided to frame and put in the kitchen at home.

December 30, 2016 - 8:44 am

Nate - Beautiful shots, Eric. Really impressed with your overall creativity and how each shoot seems so unique. Glad it looks like you have fun with it too. I hope all your clients/friends appreciate it as much as we did!

December 30, 2016 - 5:25 am

Elise Hurst - These are MAGICAL. I just had the best experience scrolling through these incredibly thoughtful and creative photos.

December 30, 2016 - 5:23 am

Amilia James - These are really amazing! What a great year! I feel like you really succeeded in creating meaningful photos.

December 30, 2016 - 5:22 am

Jeannine - Beautiful work! Reflection on a year of work can be daunting! Nice job curating it!

December 30, 2016 - 2:16 am

Susie Moreno - I just bumped into your blog and I’m so glad I did. I absolutely love your work.! I love how much feeling is in each photograph. Thank you for the inspiration.

Cheers from Portland, OR!

December 30, 2016 - 2:08 am

Gaston Garcia - Loved the selection.. great shots! I know it took you forever to pick this ones…


Here’s the story: A bride inquired for our film services for her mid-August, Michigan wedding about 3 weeks prior to the wedding date. It may seem strange that this inquiry was so late, but this typically happens a few times a year. It was my only weekend off pretty much all summer. The couple gave every indication that they were going to book, but it ended up falling through. I considered writing another email to follow up, but quickly realized, “This is the perfect opportunity to do that thing that I’ve wanted to do for a really long time now.” That thing: surprise my wife [Sabriah] with a trip disguised as a weekend out-of-state wedding [we’re from Chicago]. We share the same calendar, so I was on my toes for the next two weeks, intercepting every email and calendar alert, making up excuses like “Let me see your phone. Your Instagram feed is so much smaller than mine is. Look at my page, it cuts off here on your phone, but it actually cuts off here on my phone…” In the meantime, I was deleting AirBNB reservations from her iCal like a boss. Some may think my approach would have been suspicious, but I usually care too much about silly things like Instagram feed formats all of the time, so it was a perfect distraction. August 19th came. We packed up all of our camera gear [didn’t need it] and headed to Michigan [Nashville] for Greg & Shaina’s [made up names] wedding. The route to Michigan is the same as to Nashville for the first hour and a half, so Sabriah was still under the assumption that we were headed to Dowagaic, Michigan for a last minute wedding that she was not too stoked about. She couldn’t believe me as a I filmed an Insta-Story stating that we were in fact on our way to Nashville instead of Michigan. When she finally came to believing me, she was pretty stoked about the change of plans. This whole past year, I’ve been trying to document most of our personal stories and trips through the medium of 35mm film photography. This year has been my first in dabbling with film, but the camera I use is comparable to the digital cameras I use for my professional work. It makes me slow down. It forces me to care about what I’m photographing. It takes me ten times longer producing an image on film. It’s not cheap, but it’s worth it. So, if you’re still reading this, thank you. Here’s Nashville:


So, obviously our trip revolved around amazing food and rad people. Ideal.

Friends photographed: Danny & Sheri Weiss [Danny’s been my BFF since high school, and they decided to drive up from Georgia when they heard we were in Nashville — so sweet], Josh & Jessica Helton from A Little Long Distance [they are incredible story tellers — check them out!]

All photographs were scanned by Indie Film Lab and are unedited [apart from being cropped in some cases]

Camera: Canon 1v

Lenses: Canon 35mmL, Canon 45mm TS-E, Canon 50mmL [I think]

Film: Kodak Portra 400


Amber + David | Montrose Harbor Session

This engagement session is simply one in a million. The art that was made is truly inspiring. Amber and David grew up next door to one another. As they came to be adults, they both found work in artistic fields (Amber, an art teacher, David, a tattoo artist). They spent their dating relationship riding bikes, so naturally, they included their modes of transportation in their session. Their story is captivating, and their love is tangible. It was incredible to see the images I could create with these two as my subjects in a diverse Chicago harbor terrain that evolved at every turn. One photo that stands out is the last image, where they stand atop a hill, together, as the cotton candy clouds float over a fire-lit sky, and they stare into a future that has endless creative potential.


We’ll be filming their wedding in January and can’t wait to continue telling their story!

Session location: Montrose Harbor // Chicago, IL

Lauren + Toby | MillCreek Barn Wedding

Lauren & Toby’s day was nestled within the wooded and farmed heartland of southwest Michigan. That day, MillCreek Barn hosted some of the most genuine, heartfelt, and beautiful moments I’ve ever seen on a wedding day. A certain summer camp vibe filled the air as these two prepped for their nuptials in a bridal cabin and trailer home labeled “Man Camp.” I knew from the beginning that the day would be filled with emotions as Lauren began writing a letter for Toby, and I was reassured when they exchanged sweet hugs and kisses when seeing each other for the first time.

After getting back from taking portraits, I spotted Lauren’s grandfather walking away from the barn. I asked Lauren if she’d like to go greet him, and she did so with a bit of hesitation, and I wondered why. It had to have been because she knew he was going to melt when he saw her; and that’s exactly what he did.

I quickly befriended the wedding party having exchanged hot dog jokes in a New York accent with them. Still some of the hardest laughs I’ve had with wedding folks.

The sun broke through, and the ceremony commenced. They washed each other’s feet to prove their willingness to serve one another whole-heartedly and steadfastly for the rest of their lives, and it made Lauren giggle a bit too.

As we continued to celebrate into the evening, I pulled them both aside for some portraits as the sun began to set. I told them how honored I was to capture their day and that it was honestly one of the most genuine, heartfelt weddings I had ever captured. Lauren responded with “I will remember you saying that for the rest of my life.” I didn’t know how to respond. How is it that I get to be a part of so many peoples’ lifelong memories? I can’t believe that I have the opportunity to create the images that will last for generations and generations to come.

Confession: I was really sick on the way to this wedding, and I thought to myself “just get through it.” Lauren, Toby, thank you for being so real and loving each other so much, because honestly, I did not feel sick at any point capturing your day.


Venue: MillCreek Barn; Watervliet, MI

Planning: Pure & Simple Weddings (

Florals: Marco Alexzondra ( <– genius

Dress: Bella Bianca Bridal; Oakbrook Terrace, IL (

Suit: Men’s Warehouse (

Donuts: Country Donuts; Elgin, IL (

Cake: Arnie’s Bakery; Grand Rapids, MI (

Dishware: Debby Does Dishes (

Programs: self printed, stamped by nuukk on Etsy (

Second Photographer: Mike Williams